Five Proven Public Relations Tips for Small Businesses Effective public relations and marketing skills can mean the difference between success and failure for the small business owner. When you are in business for yourself, it is not enough to create great products and provide top-notch services – you need to constantly build your brand and attract new customers as well. That is where smart marketing comes in. Chances are your small business does not have the extra resources to hire a high-priced PR firm or embark on an expensive advertising campaign. The good news is that you can launch an effective public relations campaign without those additional resources, simply by taking advantage of what is already available. Listed below are some tips you can use to get the word out about your business. Harness the power of the newsletter – newsletters, both electronic and physical, can give a real boost to your business. Emailing monthly newsletters to customers is a great way to bring them back to the store, especially if you include coupons or other special discounts. A strategically placed newsletter in a busy location is another excellent way to spread the word about your company and what it has to offer.