Five Proven Public Relations Tips for Small Businesses
Effective public relations and marketing skills can mean the difference between success and failure for the small business owner. When you are in business for yourself, it is not enough to create great products and provide top-notch services – you need to constantly build your brand and attract new customers as well. That is where smart marketing comes in.
Chances are your small business does not have the extra resources to hire a high-priced PR firm or embark on an expensive advertising campaign. The good news is that you can launch an effective public relations campaign without those additional resources, simply by taking advantage of what is already available. Listed below are some tips you can use to get the word out about your business.
- Harness the power of the newsletter – newsletters, both electronic and physical, can give a real boost to your business. Emailing monthly newsletters to customers is a great way to bring them back to the store, especially if you include coupons or other special discounts. A strategically placed newsletter in a busy location is another excellent way to spread the word about your company and what it has to offer.
More on Coupon Codes For Your Newsletter:
Even if your company doesn’t offer coupons or discounts, you can offer your customers coupon codes for related services that they would likely use. You can even partner with other companies and get commissions for signups for these services. Your customers will appreciate the value you’ve given them, and you can create another stream of revenue for your business!
Where does one get these coupon codes? They are easy to find. We’ve found some coupon websites here:
CouponVPS.org – This is the best web hosting coupon website out there. If your customers tend to make or build websites, giving out godaddy.com coupons from this website can help them save hundreds per year on hosting fees. As for getting commissions, just google ‘hosting company + affiliate program’ and you should find affiliate programs for these companies pretty quickly.
DealTour.org – if your customers like to travel, then they’ll definitely appreciate DealTour. They offer coupons for all the big travel sites: Expedia, Hotels.com, Hotwire and more.
2. Use press releases – issuing a press release is a great way to invite the public to your grand opening, or to unveil your latest product. If you have good writing skills, you can probably create your own press releases. Otherwise, there are writing services who can do the job for you.
3. Take advantage of local media – study the local media landscape, from AM and FM radio stations to local television stations and newspapers. Ask about appearing as a guest on local radio and TV shows to discuss your business and your expertise. Many radio and TV stations run public interest segments that focus on area businesses and local services – these outlets are tailor-made for the small business owner.
4. Create a social networking presence – social media outlets like Facebook and Twitter are the perfect marketing platforms for your small business. Set up a Facebook page and Twitter feed, and use those outlets to advertise your business, offer discounts to new customers and entice existing customers to return.
5. Set up a blog – setting up a blog is a great way to keep your existing customers up to date while welcoming newcomers to your store or place of business. Focus on creating great content that gets the attention of the reader, and be sure to update your blog regularly.